Realign
Your company grew. Your brand didn’t.
The situation
You built the communication when you were a different company. Smaller, one product, one market, a founding team that could all fit in a room.
Since then you’ve scaled, added a line, entered a country, hired people who were not there for any of the original decisions. The material describes the earlier version. It isn’t wrong. It’s describing a company that no longer exists.
The gap shows up before you speak. An investor opens the site before the deck. A candidate looks you up before the interview. A buyer at a fair walks past a stand that looks like a smaller company than the one behind it.
Ideal for
- The brand was built when the company was a third the size
- A second product line broke the story the first one was built on
- Entering a market where the current material doesn’t travel
- A competitor repositioned and now reads as the serious one
- Your content quality no longer matches your engineering quality
What’s included
Communication Diagnostic
Two to three weeks. Where the current explanation breaks, at which point in the buying process, and what you should own instead. Phase one of the program, not a separate purchase.
Positioning
What the company stands for now, written as language you can use rather than principles you have to interpret.
Messaging system
The primary line, the supporting paragraph, the sentence a founder says in a room, and the three proof points behind them.
Brand film
The asset that carries the new position. Scoped from the diagnostic, cut for the specific moments it has to work in.
Supporting assets
Whatever the plan calls for. Usually a shorter sales cut, a fair edit, and language versions.
Rollout
The material reaches the people who have to use it, with enough context that they use it correctly.
What you actually get
One version of the company
Sales, recruiting and the website finally describe the same organisation.
Material that matches your scale
You stop looking smaller than you are.
Language your team will actually use
Written to be repeated, not admired.
A plan for the next twelve months
So the next asset isn’t commissioned from scratch.
Common situations
Three people describe the company three ways.
Sales says one thing, the founder says another, the website says a third. All accurate. None of them is a position, because nobody ever decided what the position was.
The site describes a product you’ve stopped leading with.
The homepage is built around the thing that got you here. The thing taking you forward is on a sub-page, if it’s anywhere.
You look like a supplier and you’re a partner.
The material lists capability. Capability is what suppliers sell. Nothing on the page says what should change because you exist.
Investors ask about the brand before the pitch.
The technology is real and the numbers work. The first impression creates doubt that the meeting then has to spend time removing.
Other programs
Establish
You never really had a brand in the first place.
Deploy
Your company has something coming. Act & create fast.
Operate
Multiple products, constant changes. Let’s catch up.
Communication Diagnostic
Before you commit to any of it.
If your product is hard to understand, let us take a look.
Willing to explore what might need to change. We take on a small number of technical companies a year. Treat how your customers see the product as seriously as the product itself. Let’s have a chat.
Or write directly — hello@metropole.studio